Irish Content Marketing Awards 2020 launch

This year’s Irish Content Marketing Awards will be held at the Ballsbridge Hotel, Dublin, on Thursday, June 18^th. It’s a chance to acknowledge the increasing importance of PPC, SEO and video production across the marketing landscape.

According to Zahra Media Group, content marketing costs 62 per cent less than traditional marketing, but generates around three times as many leads. And 50 per cent of the time consumers spend online is spent engaging with custom content.

So traditional marketing metrics are rapidly being superseded by the need to attract, convert and engage.

Last year’s awards

Last year’s Irish Content Marketing Awards were held at the Ballsbridge Hotel in Dublin, on September 26^th. Around 190 industry professionals gathered there, competing in 23 categories. Volkswagen Ireland picked up two of the evening’s most coveted awards, and Eoin Mulvihill, their Digital Marketing Manager, had this to say; “The awards were amazing, and we were delighted to not only win Best Content Marketing Award – Annual Content Strategy, but also to be the recipient of the Grand Prix Award. Our team work extremely hard on all of our projects and this recognition feels well deserved.”

Sinead O’Moore, who is head of Parenting Media & Content at Zahra Media Group, said of their award; “We were so proud to be awarded the Best Content Marketing Award – Membership, for everymum Membership Community. Providing purposeful, supportive and trustworthy content for the 200,000 members of the everymum community is at the core of our brand mission. And so it is great to be given this recognition in front of our industry peers, and to attend an event with the best in the Irish content marketing community”.

John Collins received the Outstanding Contribution Award, and said; "I was delighted to have my achievements in content marketing recognised in front of my industry peers. Intercom is a global company so it was great to be recognised at home, and also to see so much creative work in the Irish market being rewarded at the awards." 

Cpl, who have been one of the awards core sponsors since they were established three years ago, were once again a key contributor to the evening’s success. Niamh Keenan, their Content Marketing lead, said; “At Cpl, we source and place content marketing talent daily, so it was a pleasure to be part of recognising the high standard of content marketing in Ireland at the Content Marketing Awards again this year. Huge congratulations to all the winners.”

If you’d like more information on the 2020 Awards and how to enter, please visit www.irishcma.ie.

The judging panel for the 2019 awards was made up of leading industry experts, all of whom gave generously of their time and were uniformly impressed with the extremely high quality of the entries in all the categories.

Full judging panel

• Lucy Cawley, senior digital marketing manager, Kellogg’s Europe
• Lorraine Griffin, digital & content marketing consultant
• Sara Kennedy, lecturer, Social Media & Content Strategy Masters in Digital Marketing, Trinity College Dublin
• Chelsey Killen, marketing manager, Freshly Chopped
• Michael Lynham, marketing & communication manager, Tangent, Trinity’s Ideas Workspace
• Brendan Maguire, digital marketing lecturer, Dublin Business School
• Louise McDonnell, social media author, educator and keynote speaker
• Clodagh O'Brian, content & digital marketing specialist
• Dr Tara Rooney, programme director MSc Digital Marketing & lecturer marketing strategy, Technological University Dublin
• Helen Somerville, marketing manager, SPAR
• Fionnuala Tohill, direct, CRM & content marketing manager, Virgin Media
• Dr Róisín Vize, lecturer digital marketing, School of Marketing, Technological University Dublin
• Barry Walsh, digital marketing manager, Supermac's Ireland & So Hotels Ireland

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The full list of winners at the 2019 awards is available below.

1. Grand Prix

Winner: Volkswagen Future Focus Series

2. Outstanding Contribution Award

Recipient: John Collins - Intercom

3. Best Content Marketing Programme

Winner: Minds Made for Financial Services by EY Financial Services

4. Best Content Marketing Award - Annual Content Strategy

Winner: Volkswagen Future Focus Series

5. Best Content Marketing Award - International

Winner: Share Wisely for Lily O’Brien’s by Core

6. Best Content Marketing Award - Internal Company Engagement

Winner: Minds Made for Financial Services by EY Financial Services

7. Best Content Marketing Award - B2B / Sponsored by Cpl

Winner: Integrity360 by 256

8. Best Content Marketing Award - Specialist

Winner: #TanThursday by Centra

9. Best Content Marketing Award - Finance

Winner: Aviva Ireland by Zahra Media Group

10. Best Content Marketing Award - Distribution Strategy

Winner: MACE Right Options by Fifty-Three Six

11. Best Content Marketing Award - Social (Brand)

Winner: Lidl Kick Start

12. Best Content Marketing Award - Social

Winner: Live Rugby for Life Style Sports by Teneo

13. Best Content Marketing Award - Travel

Winner: Roomex by 256

14. Best Content Marketing Award - Video Series

Winner: Business Leaders by ProfileTree

15. Best Content Marketing Award - Retail Consumer

Winner: Londis Local Like You 

16. Best Content Marketing Award - Non-Retail Consumer

Winner: #PlanYourDreams with Zurich Life by Wolfgang Digital

17. Best Content Marketing Award - Membership

Winner: everymum Membership Community by Zahra Media Group

18. Content Marketing Rising Star 2019

Winner: Róisín Healy - Version 1

19. Most Effective Use of Print (Multi-Media)

Winner: Chadvent for Grafton Merchanting by Teneo

20. Most Effective Use of Illustration

Winner: DID Electrical by Wolfgang Digital

21. Most Effective Use of Photography

Winner: Inspired by Centra

22. Most Effective Use of Content on Owned Media Channels

Winner: PLAY Magazine for Virgin Media Ireland by Zahra Media Group

23. Most Effective Use of Data & Insights / Sponsored by Cpl

Winner: Londis Local Like You