Ad man Stuart Fogarty on disrupting the Irish market

With his new company Admatic, chief executive Stuart Fogarty is seeking to disrupt the traditional advertising market in Ireland. It allows clients to buy advertising directly online with the big media companies, cutting out the middleman. In today’s episode of the Inside Business podcast, Fogarty explains the concept to Irish Times Business Editor Ciarán Hancock and the traction it has gained in its first five months. He also sounds a warning on the Irish economy, based on the spending levels he’s seeing coming through at Admatic, and they look back at Fogarty’s own storied career in advertising, which involved running two of the biggest ad businesses in Ireland and a brush with the law more than a decade ago.