Irish Times Group subsidiary Digitalworx, which operates and manages myhome.ie, ireland.com and irishracing.com has taken a 10 per cent equity stake in price comparison website uchoose.ie for an undisclosed sum.
Founded in January 2007, uchoose.ie compares prices on a range of everyday utilities and services, including digital TV, broadband, home and travel insurance, credit cards, personal loans and flights and hotels.
The deal will see uchoose.ie offering price comparison services across the Irish Times Group network of sites.
Commenting on the partnership, Peter Callan, managing director of DigitalWorx, said the demand for price comparison has never been higher.
"By partnering with uchoose.ie, we have expanded our reach on the internet, alongside ireland.com, myhome.ie, entertainment.ie and irishracing.com, all of which are among the strongest web offerings in Ireland,” he said.