Our Monthly Online Audience Profile

1,283,000 Irish adults reached every month

731,310 (57%) are ABC1 

37% more likely to have a 3rd level education or higher

461,880 (36%) in Dublin Metropolitan Area

320,750 in Munster (25%)

(Source: ©Kantar Media TGI ROI Survey 2021)

Reporting Advertisements

The Irish Times takes great care in the advertisers and network partners we work with. If you see any ads on our website that you would like to report as offensive please email us a description or screenshot of it to adcomments@irishtimes.com

Brand Safety

The reputation of The Irish Times is based, first and foremost, on reporting the news. We seek to produce high quality journalism that provides insight, context, explanation, clarity and a unique take on Ireland and on the world – with the highest standards of independence, accuracy, fairness and clarity. We aspire to being a trusted source of information across our print and digital products. 
Our aim is to reflect this experience with the clients we work with, ensuring that we have the measures and processes in place to promote your brand in a safe and engaging way to our readers.

For direct, programmatic guaranteed and private marketplace bookings:

Channel Targeting 
If requested we can target away from certain channels which are more likely to have brand-sensitive content. For example our News Channel can be omitted from campaigns. 

Contextual Targeting
We use Oracle Contextual Intelligence, a third party contextual tool that gives us more control and precision of the environments and content we target for advertising. The technology crawls and categorises content, improving our targeting capabilities so we target safe, appropriate, and brand-building inventory, as well as protecting advertisers that may have sensitivities towards certain types of content. 
There are built-in categories - some of which are outlined below - that we can apply if requested. We can also create a bespoke category for a particular campaign. Whether it is a topic/category or certain keywords, we can exclude specific campaigns from appearing next to that topic or keyword, depending on the advertiser’s requirements.

Oracle Contextual Intelligence Safety Categories
Adult
Arms
Drugs
Fake news
Hate speech
Obscenity
Terrorism 

Article exclusions
In some cases where the content is of a sensitive nature, our editorial or operations team may remove specific advertising from this content if we believe it is in the best interest of the advertiser.

 
For open marketplace bookings:

The marketplace tools allow the buyers to exclude content or keywords that they do not want their ads to appear next to.
 

Social paid-for extension
With approval from the client, we have the ability to run paid-for promotion from our social platforms; Facebook, Twitter and LinkedIn. We adhere to all the brand safety guidelines laid out by the platforms in their respective ad-buying systems.
You can read more about them here:
Facebook
Twitter
LinkedIn

The Irish Times supports the Coalition for Better Ads, whose aim is to improve consumers’ experience with online advertising. 

Here is a link to our Digital Booking Terms & Conditions.