The Irish Times Media Solutions

Audience

Who they are

1,129,000 Weekly Total Audience Reach

290,000 Daily Newspaper Readers

58 million monthly page-views

Audience Reach
Multitasking Families

Multitasking Families.

With 56% aged 25 – 44, and making up 31% of our total weekly audience, The Irish Times Multi-Tasking Parents value convenience, are willing to pay more for high quality and environmentally friendly products and take a keen interest in the nutritional content of their family’s food intake.

Careerists

Careerists.

With 42% aged 25 – 44, and making up 59% of our total weekly audience, this cohort are career focused, willing to pay more for quality and 57% more likely than the national average to experiment with new brands that appeal to them.

Senior Business Decision Makers

Senior Business Decision Makers.

With 34% aged 35 – 44, this cohort earn over twice the national average income, and are more likely to occupy C Suite roles. They are happy to pay more for quality. Financial and business content are of particular interest and they are over twice as likely as the national average to have a university degree or higher.

Free Spirited Millenials

Free Spirited Millenials.

32% of total weekly audience, this cohort is educated, engaged, and very open to new brand experiences. 50% of The Irish Times Millennial audience live in private rental and 42% are homeowners. As a segment, are very active on social media, live active social lives and like to try out new technology and gadgets.

Highly Spirited Seniors

Highly Spirited Seniors.

33% of our total weekly audience, 73% of this 55+ cohort are outright homeowners. Family, financial security and health are important for this group. They like to look well dressed and are willing to spend more on quality, in particular for fresh food and Fair Trade products. This group are more likely than the national average to prefer holidays that go off the beaten track.

Product

Rate Card

Rate Card. Competitive rates for all Irish Times publications

Here you’ll find a selection of our rate cards to browse at your leisure. Do not hesitate to contact our sales team at mediasolutions@irishtimes.com to discuss further, or consider a bespoke solution.

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Creative Formats

Leaderboard

Leaderboard

MPU

MPU

Billboard

Billboard

Leaderboard

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  • Pixel Size - 728(w) x 90(h)
  • Maximum File Size - 100kb (polite load 1MB)
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MPU

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  • Pixel Size - 728(w) x 90(h)
  • Maximum File Size - 100kb (polite load 1MB)
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Billboard

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  • Pixel Size - 728(w) x 90(h)
  • Maximum File Size - 100kb (polite load 1MB)
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Half Page

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  • Pixel Size - 300(w) x 600(h)
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Mobile Leaderboard

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  • Pixel Size - 320(w) x 50(h)
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Interscroller

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  • File Format - (Static).jpeg, (animated).gif, html5
  • Pixel Size - responsive
  • Maximum File Size - 100kb (polite load 1MB)
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Rampanel

Analyse, Optimise, Perfect

Ensure Optimum effectiveness for your campaign with our panel of 5,000 readers. Test your creative, analyse the sentiment in advance of going live, optimise the campaign mid-way if necessary, tweaking and fine-tuning, perfect the performance, and ultimately trust in the process, ensuring you take every opportunity to achieve the results you need.

Rampanel

Contact

Talk to us

If you have a project you'd like to discuss, contact us and we'll see how we can help your brand

01 675 8585

Content Studio

Content Studio

The Irish Times Content Studio.

The Irish Times is proud to present it’s latest innovation in commercial content, launched early 2016, The Irish Times Content Studio. Building on decades of commercial publishing, this strong, ethical, award winning editorial unit champions commercial brand stories across all of its platforms. The benchmark for what quality in brand content advertising means, it is dynamic, agile, experienced and creative, and has to date delivered overwhelmingly successful content solutions for many brands. Off the Shelf or Bespoke, you decide, with endless possibilities based on your commercial objectives, talk to the team today – contentstudio@irishtimes.com

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