With 46% aged 35 – 44, and making up 24% of our total weekly audience, The Irish Times Multi-Tasking Parents value convenience, are willing to pay more for high quality products, take a keen interest in the nutritional content of their familys food intake and are likely to pay more than the national average for family holidays.
With 49% aged 25 – 44, and making up 22% of our total weekly audience, this cohort are career focused, willing to pay more for quality, 54% more likely than the national average to pay into a monthly savings account and is keen to experiment with new brands that appeal to them.
With 36% aged 35 – 44, this cohort are 89% more likely than the national average to earn a higher income, and occupy C Suite roles. With expensive tastes, and being happy to pay more for quality, the financial and business content are of particular interest and are 68% more likely than the national average to be university degree educated or higher.
13% of total weekly audience, this cohort is educated, engaged, and very open to new brand experiences. 47% of The Irish Times Millennial audience are homeowners, and as a segment, are very activity on social media, live very active social lives, likes to try new gadgets, and are heavy users of technology.
29% of our total weekly audience, 97% of this 55+ cohort are outright homeowners, 48% more likely than the national average to take up to 4 holidays a year, like to look well dressed andare willing to spend more on quality, in particular Fair Trade products.
Here you’ll find a selection of our rate cards to browse at your leisure. Do not hesitate to contact our sales team at mediasolutions@irishtimes.com to discuss further, or consider a bespoke solution.
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