SEAT HAS confirmed prices for its new Mii city car starting at €9,895. It’s Seat’s take on VW’s Up model and Skoda’s Citigo, but is marginally cheaper than those rivals (€100 less than the entry-level Citigo for example).
Seat, for so long the weakest link in the VW Group, is hoping to use the Mii to kickstart the latest revival in its fortunes, both in Ireland and across Europe.
With a €20-million investment plan for Ireland, the car brand plans to add 10 new main dealers nationwide while offering a new price list that seeks to cut between 5-15 per cent from the price of most models. This will be matched by several new cars introduced over the coming months, from the Mii to the new Toledo and Leon.
Seat Ireland Brand Director Adam Chamberlain said: “This is an exciting time for Seat Ireland. Historically the brand has always remained somewhat below the radar but now thanks to this ambitious development programme and a fantastic new range of cars, I believe that Irish motorists are going to become a lot more interested in what Seat has to offer.”