Record years for Jaguar and BMW

Premium car sales buck the downward trend


Last year was one of the darkest years for the European motor industry, but in global terms it was an excellent time to be a premium car maker. As proof of that, both BMW and Jaguar-Land Rover are reporting record sales levels for 2013, with BMW now tantalisingly in reach of hitting the two-million-vehicle production milestone for the first time ever.

Of that number, 1,655,138 cars were BMW-badged models, with the climb in
sales being led by the 3 Series and its variants, which posted a 23 per cent increase. X-model SUV sales also grew, as did sales of the 6 Series coupe and Grand Coupe, which posted a 19 per cent rise. Surprisingly, the facelifted 5 Series didn’t gain much ground, only able to post a sales increase of just over 2 per cent.

Mini brand sales were also up, climbing 1.2 per cent to 305,030 vehicles.

Meanwhile, Jaguar-Land Rover is also posting record sales, with a 19 per cent rise in total sales to 425,006 vehicles in 2013. The vast majority of those were Land Rovers, with the 4x4s making up 348,338 of the total, a 15 per cent rise on 2012’s sales. Jaguar sales climbed by 42 per cent to 76,668. Sales are being primarily driven by interest in the new F-Type and Range Rover Sport models.