90 jobs for Dublin as four firms set up in city

IDA Ireland targets high growth potential companies

Dublin is to get 90 new jobs over the next two years as four new companies announced they would open offices in Ireland.

The new companies, which IDA Ireland has identified as fast-growth firms, cover everything from digital marketing and software to games.

Minister for Jobs, Enterprise and Innovation Richard Bruton said the announcement was great news for Ireland.

Among the new firms is digital marketing firm Adara Global, which will create 30 jobs over the next two years as it opens its European headquarters in the city centre. The firm, which is US based, uses big data to help travel companies reach targeted audiences, while also helping firms turn their data into revenue streams.

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One of its most recent deals was with no-frills airline Ryanair.

The Dublin office will look after ad operations, key account management and finance.

“Following an analysis of different locations we chose to locate our European Headquarters in Dublin due to its rare mix of an exceptional talent pool, ease of accessibility to Europe’s major markets, competitive costs of doing business and its vibrant local technology business scene,” chief executive Layton Han said.”Our new HQ provides us with a solid base to increase our EMEA market base and further grow our global footprint.”

Twenty-five jobs will be created at eMaint, a provider of web-based maintenance management solution software. Its European headquarters will be based in the Digital Hub, and will focus on account management and implementation, customer and technical support, lead qualification and sales.

The company has more than 18,000 users worldwide.

Chief executive Brian Samelson said the decision to base in Dublin was taken following continued customer growth in Europe.

Primeur, which offers enterprise and B2B secure and managed file transfer solutions, is to expand its international office in Ballsbridge, creating 20 jobs.

The company helps clients securely exchange data with external partners, centralising control of the data movement regardless of the transfer protocol being used.

The firm is currently recruiting for technical development and support staff.

Serbian games developer Nordeus will open a customer relations, business and marketing operations centre in Dublin, bringing 15 jobs to the city.

The company is the creator of football game Top Eleven, which has almost 4 million daily users across web, Android and iOS devices.

“We are very excited about the establishment of this centre in Dublin. Nordeus is one of the fastest growing games companies in Europe and we had the honour of being voted as the Best Start-up company at the London web summit in 2012 as well as the Best European gaming startup in 2011, said chief executive Branko Milutinovic. “We chose Dublin because of the positive buzz around the city’s startup and IT scene, the fact that many of our partners have offices in Ireland, support from IDA Ireland and, of course, the chance to access and attract top class people from the gaming industry.”

Nordeus also has offices in San Francisco, Skopje and Belgrade, where it employs more than 100 people.

The announcement of the four new firms adds to the tally of new jobs announced by IDA Ireland in recent months.

The agency has a division dedicated to identifying fast growth, high potential companies and targeting them to set up in Ireland. The division is responsible for bringing companies such as EngineYard, 10gen and Etsy.

“We want to encourage the Googles of the future to come and set up in Ireland,” IDA Ireland chief Barry O’Leary said. “Ireland is the ideal place for firms to expand their businesses into Europe and further afield.”

“A key part of the Government’s Action Plan for Jobs is ensuring that we attract more fast-growing start-ups and emerging companies to locate in Ireland, so that they establish deep roots here from early in their growth and make a major impact on our economy,” Minister for Jobs, Enterprise and Innovation Richard Bruton said. “Both Enterprise Ireland and IDA have key roles to play in this, and last year we established a joint EI/IDA management team to target more jobs from these areas.”

Ciara O'Brien

Ciara O'Brien

Ciara O'Brien is an Irish Times business and technology journalist