IAPI appoints Seán Hynes as president of advertising body

Talent, growth and sustainability the priorities for organisation, says Bonfire co-founder

The Institute of Advertising Practitioners in Ireland (IAPI) has appointed Seán Hynes as its next president. Mr Hynes, who is co-founder and creative director of Dublin advertising agency Bonfire, follows Shenda Loughnane, global managing director of iProspect, in the role.

“The next few years are going to be very interesting for our industry. We have challenges, opportunities and successes that put us in a different place than we have been before,” said Mr Hynes.

He identified the advertising body’s priorities as talent, growth and sustainability.

“We now have a very clear lens to look through and ensure that all of our energies and activities are focused on these priorities. As a strategy it’s very forward looking and positive.”


During its annual general meeting on Wednesday, IAPI also appointed three new board members: BBDO Dublin chief executive Neal Davies, Edelman director Emma Williams and Core finance business partner Helen Stanley.

Laura Slattery

Laura Slattery

Laura Slattery is an Irish Times journalist writing about media, advertising and other business topics