In their own words: Shane Ryan of FEED

AIB Start-up Academy finalist, and founder of FEED, Shane Ryan talks about his lightbulb moment, FEED's target audience and how his business solves a problem for his customers

Shane Ryan of FEED tells the story of his startup: 

“After living and working in seven different countries, I wanted a dramatic change and to be the captain of my own ship. Returning to Ireland to study Entrepreneurship and Innovation at UCD's Innovation Academy, I couldn’t resist my entrepreneurial urges and so the idea for FEED was born. 

“Through my travels I discovered that the key to making killer dishes exploding with flavour was to use simple, wholesome and natural ingredients. Back in Ireland, I was craving the excitement food gave me while abroad and so started experimenting. With no experience as a chef, just my imagination and ambition, the experience of creating FEED proved to be a challenge but not without reward. 

“Our first product is a range of plant based, high protein meal pots designed by a dietician and Ballymaloe trained chef to keep you fuller for longer in a delicious and nutritious way. FEED meal pots are also high in fibre and free from gluten, dairy, additives, preservatives and refined sugar.” 

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