Jim Carroll

Music, Life and everything else

Getting to the Point

Long before the Point Depot in Dublin got the builders in, there was an exclusive club within the walls. The 02 Point Club guaranteed members access to all shows at the venue, use of a swanky lounge, a car parking …

Wed, Feb 13, 2008, 09:19

   

Long before the Point Depot in Dublin got the builders in, there was an exclusive club within the walls. The 02 Point Club guaranteed members access to all shows at the venue, use of a swanky lounge, a car parking space and probably even a complimentary back-rub. Membership was limited to 100 people for an annual fee of €9,500.

When the revamped Point re-opens, it will also have an exclusive club, though obviously not as exclusive or as expensive as the previous incarnation. For €1,500, you can become a member of The Premium Club at the Point and receive:

2 FREE TICKETS with every membership
Guaranteed option to buy tickets for every show. Even when they’re already SOLD OUT!
Superior Premium Club seating
Access to the private Premium Club bar pre- and post-show and during intervals
FAST TRACK Premium Club members’ entrance
Private website, password protected
Personal online ticket account
Premium Club members’ card

I can just imagine the suckers who will queueing up for this one. It’s also interesting – nay, pathetic – that the club’s web page features a picture of U2, a band who last played at the venue in 1989 when the idea of exclusive clubs would have been greeted with a lengthy snigger.

The new Point really is all about the money. Over the last couple of months, for example, there has been an intense bidding war going on between various corporate brands for naming rights for the venue. It looks likely that the new 14,000 capacity venue in Dublin’s Docklands will be known as the 02 Point Depot or Kentucky Fried Chicken Point Depot or Heineken Point Depot. We’re talking telephone numbers (including area code) for this privilege with €25 million getting you in the door for the next 10 years.

Heaven only knows how much the actual tickets for shows will cost.