Rise of Internet to generate debate

Expect a lively debate at today's day-long national marketing conference, especially after Mr Gerard O'Neill of Amarach Consulting gives his presentation in which he predicts the limited shelf-life of all Internet irrelevant brands and tracks the growing consumer appeal of retailers' own brands, which in the US is as high as 20 per cent and growing. He does not have much good news for television as a medium either, saying recent research shows 21 per cent of adults spend less time than previously watching the box and a massive 48 per cent with Internet access at home are saying they watch even less TV.