Eleven Sports to price Irish channels at €6.99 per month

Broadcaster has rights to PGA golf and top European soccer

Eleven has rights to the 2018 PGA Championship Golf. Photograph: iStock

Eleven has rights to the 2018 PGA Championship Golf. Photograph: iStock

 

Global broadcaster Eleven Sports will make its two new Irish channels available for €6.99 per month, stepping up the challenge to Sky and BT with its increasing range of European soccer and golf.

Eleven, broadcasting to more than 17 million paying customers in markets including the United States, Singapore, Myanmar, Italy, Poland and Portugal, is launching two new online channels in Britain and Ireland from next week.

Any Irish customer willing to sign up for an annual pass before the end of August can pay €59.99.

Eleven has won the rights to show the top flight soccer in Spain and Italy, the 2018 PGA Championship Golf and is expected to announce the acquisition of the Ultimate Fighting Championship shortly.

Minority stake

Led by the former head of TV at BT, Marc Watson, Eleven Sports has also agreed for the global sports, events and talent management company IMG to take a minority stake in the new channels.

Eleven is hoping its simple offer will appeal to viewers, with the channels available online, via an app and on a standalone basis, as opposed to many other pay-TV groups which bundle their channels in with services such as broadband.

Eleven is also in talks with other major platforms in Ireland and Britain to make its channels as widely available as possible. – Reuters