Madam, – Have you ever considered the inclusion of a poem in your paper each day? Many of your readers turn to the crossword, chess, bridge and sudoku sections of your paper on a daily basis. I would look forward to seeking out the poem of the day.
The choice is vast, needless to say, but that is what would make the appearance of a particular poem or part thereof so interesting! In these times your readers might like to take a few minutes to read a familiar line from yesteryear or be awakened to more contemporary verse.
And of course, there would always be the opportunity to market the anthology of your choice on an annual basis, an acceptable gift for many I am sure.
I wonder what other readers think? – Yours, etc,