Fallon & Byrne to expand to Dundrum village centre

The thriving Dundrum Town Centre is to get a further boost with the decision by Dublin's fine food emporium, Fallon & Byrne, to open a new flagship food hall, delicatessen and restaurant in the original town centre.

Fallon & Byrne’s planned new 900sq m (10,000sq ft) speciality food hall will enhance the shopping centre’s food and beverage offering, which is already serviced by 15 restaurants and five fast-food outlets – the largest number at any shopping centre in the country.

Shoppers can also look forward to an “al fresco” dining option with a new outdoor terrace that will surround the front of the store.

Fallon & Byrne is now awaiting planning approval to redevelop five two-storey redbrick buildings on Ashgrove Terrace, located opposite the Flye Fit Gym on Dundrum’s main street.

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The food company will act as an anchor to property developer Hammerson’s underutilised Pembroke Square, a 6,000sq ft public space that will cater to open-air markets and a specially devised programme of events for shoppers and visitors. Plans for Pembroke Square will also include a 320sq m (3,500sq ft) of space for a separate restaurant and a 700sq m (8,000sq ft) basement leisure facility.

Simon Betty, Hammerson’s director of retail in Ireland, said Fallon & Byrne was a fantastic brand to welcome to Dundrum. Bringing the finest Irish and international artisan foods and a high-quality dining experience, the brand would deliver a real step change in the food and beverage offer at the centre.

“Our vision for Pembroke Square is to create a new destination within Dundrum that combines a vibrant dining and leisure space with an area of exceptional public realm that will become a new focal point for visitors to enjoy throughout the year.”

In addition to its city-centre emporium on Exchequer Street in Dublin, Fallon & Byrne also runs a restaurant at the restored Victorian tea rooms in Dún Laoghaire and another outlet at the Swan Shopping Centre in Rathmines.

Fiona McHugh, managing director of Fallon & Byrne, expressed delight at bringing the company’s signature shopping and dining experience to Dundrum. “Our aim is to create something truly special in the soon-to-be-restored heritage buildings that lie at the heart of Pembroke Square, which we believe will be a dynamic new quarter within the centre.”

The Dundrum centre is owned on a 50/50 basis by Hammerson and Allianz. The centre has more than 120 shops as well as the food outlets, a 12-screen cinema and 3,400 car-parking spaces. The occupancy rate is 99 per cent.