Lego

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The new store will feature Lego’s new retail platform which blends physical and digital experiences in an immersive way, and also allow shoppers to create personalised products.  Photograph: iStock

Ireland is to get its first Lego store, with the Danish brand opening on Dublin’s Grafton Street this summer. The new store will feature Lego’s new (...)

According to StoryToys, its apps are available in up to 28 different languages and have been downloaded more than 100 million times across 120 countries

Irish app developer StoryToys has been acquired by British indie games developer Team17 in a deal worth an initial $26.5 million (€22.3 million) as th(...)

Lego’s Everyone Is Awesome LGBTQ+ set. Photograph: Lego

In the “spraying room” at Lego HQ, in the Danish town of Billund, tiny figurines are layered with bright, glossy paint before being placed on a rainbo(...)

The world’s largest toymaker increased revenues by 13 per cent to DKr43.7 billion (€5.9 billion). Photograph: Bloomberg

Lego recorded its strongest growth rates in five years as sets that blend physical bricks with digital Super Mario games propelled the Danish toy comp(...)

Lego has teamed up with Universal Music to provide the soundtracks for the music videos

Lego Vidiyo From: Free If you want to see my children move at speed, open a box of Lego in their hearing. Well, Lego or a bar of chocolate. They su(...)

Sitting on Santa’s knee  will be out this year for so many obvious reasons. Photograph: iStock

It is easy to get caught up in the madness of crowds. This page found itself in a toy shop exactly a week ago after hearing reports of parents panic-b(...)

SuperAwesome founder and chief executive Dylan Collins: Photograph: ‘We’re proud and excited to be working together.’ File photograph: Alan Betson/The Irish Times

SuperAwesome, the “kidtech” company established by Irish entrepreneur Dylan Collins, has been acquired in a multimillion dollar deal by Epic, the game(...)

Lego has invested significantly in its product portfolio, ecommerce and its brand. Photograph: iStock

Lego overcame the twin challenges of coronavirus lockdowns and the general gloom in the toy industry to record increases in both sales and profits in (...)

Children are estimated to account for 40 per cent of all new internet users.

SuperAwesome, the “kid tech” company established by Irish entrepreneur Dylan Collins, has agreed a partnership with the world’s biggest advertising co(...)

Marketing investment: brands that continue to invest in advertising during this crisis should focus on long-term brand building. PHOTOGRAPH: GETTY

The coronavirus emergency poses an unprecedented set of challenges for businesses. As marketers, it is difficult to know how best to respond: do we cu(...)

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