'Junk' mail and advertising

Madam, - For years householders have been subjected to hoards of unwanted publicity material coming through their letterboxes…

Madam, - For years householders have been subjected to hoards of unwanted publicity material coming through their letterboxes.

Whether or not this form of advertising works I am not competent to say but I share the frustration of many who have to deal with such "junk" almost daily. In my own home the offending items are immediately consigned to the recycling bin - unread.

In more recent times many householders have had to put up with another form of "junk" - namely e-mail "spam", about which there have been many newspaper articles of late.

If all this is not enough we now have to put up with yet another form of "junk" - this time the "inserts" with our Irish Times which have become a regular occurrence recently.

READ MORE

Perhaps this type of advertising is a welcome form of revenue for your newspaper but to this observer it is an unwelcome intrusion. To judge by the number of such "insert" to be seen littering the city's pavements and the floors of buses and trains, many other readers share my view. I beg you, Madam, stop this madness. - Yours, etc.,

DAVID HUMPHRIES, Torquay Wood, Leopardstown Road, Dublin 18.