Sir, – There are multiple adverts across broadcast media which mention “journey”.
Years ago, when my parents mentioned “journey”, it meant piling into the old Prefect or Wolseley, the smell of the leather seats and wood interior intoxicating, and barrelling off to the seaside, up the Dublin Mountains, or “down the country” to visit relatives.
Now the ads tell us everything is a journey. Paying your electricity bill, is now a journey. Installing a new kitchen? You’re on a journey. Heatpump? Welcome to your green journey.
It’s time the advertisement people started to use some imagination, stopped looking at each other’s homework, and brought us all to the end of this particular trip.
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Are we there, yet? I hope so. – Yours, etc,
PETER DECLAN O’HALLORAN,
Belturbet,
Co Cavan.
