Windows phone on Hobbit bandwagon

The Hobbit: An Unexpected Journey is set to be the blockbuster movie this Christmas.

The first instalment of a trilogy starring Ian McKellen as Gandalf and Martin Freeman as Bilbo goes on general release on December 13th and there will no avoiding it.

It will pop up in mobile phone advertising too, as Warner Brothers has agreed to license use of the characters in Windows phone advertising in Europe.

The strategy in the US for Windows phones appears to be different, with a campaign launching this week featuring stars such as Jessica Alba and Gwen Stefani – spots targeted at women smartphone buyers.