Madam, – In response to Peter FitzGerald’s letter (June 23rd) regarding ice cream prices in Dingle, surely the key problem here is that Mr FitzGerald paid for the ice creams instead of walking away? Complaining after the fact is too late, and all too common. When are Irish consumers going to learn that prices will drop only when we refuse to purchase over-priced goods and services? – Yours, etc,