Enterprise ends Europcar’s National Car Rental and Alamo licences
Existing reservations will be honoured, says company
Colm Brady, director of business development for Europcar Ireland. Europcar will no longer operate the National Car Rental and Alamo Rent A Car brands.
Europcar will no longer operate the National Car Rental and Alamo Rent A Car brands as their owner, Enterprise Holdings, has terminated the licence.
US-based Enterprise confirmed that, following the outcome of arbitration, it would be terminating the master licence held by Europcar for the two brands with immediate effect.
“ It is expected, however, that existing National Car Rental and Alamo Rent A Car reservations in Europe will be honoured by Europcar,” the company added.
The termination of the agreement between the two ends a process that began in August 2013, when they ended an alliance under which Europcar managed in-bound business for National Rent A Car and Alamo throughout much of Europe.
It means control of both brands will revert to Enterprise Holdings.
Jim Burrell, senior vice-president of its European operations, said: “Having control over the Alamo Rent A Car and National Car Rental brands means that we can now decide how best to realign them in order to bring increased choice to our customers.”