Name: Jonny Parkes.

Title: managing director, Electric Paper

College: Trinity College.

Marital status: Married.

Home: Rathfarnham.

Most important event: Getting married (and the honeymoon that followed).

Biggest business break: Probably being lucky enough to work as a student intern in Apple Computer in California in 1990, which threw me into the multimedia industry at the deep end.

Biggest business mistake: Not taking the opportunity to work abroad and learn more languages after college.

Time of getting up: 7 a.m.

Time of finishing work: At the office 6.30 p.m., at home it all depends!

Favourite breakfast: breakfast roll from Rowans on Saturday lunchtimes.

Form of exercise: Five-a-side football and irregular visits to the gym.

Favourite TV programme: Friends.

Favourite radio programme: Eamon Dunphy on Today FM - particularly the soccer and rugby coverage.

Commuting time: 45 minutes if I leave before 7.45 a.m.

Favourite airline: Aer Lingus if I am being patriotic, or else Virgin.

Worst thing about travel: Dealing with inboxes on return to the office.

Favourite pub: Bottler's Bank, Rathgar.

Favourite restaurant: Marios, Terenure.

How do you spend your free time: Trying to recover.

Person you admire most: Richard Branson.

Dying words: Did Leeds win today? or Did I post that premium cheque for the life insurance policy?