In His Own Words

The drinks industry

The industry has a bad image for things like under-age drinking, but a lot of the time it's just blamed for wider social problems.

Growing market share

You have to pick the right distribution channels and outlets, without these you are just wasting your time.

The future of the company

I would like to see something big happening soon, something quantam.

Relations with his parent company

I have as much autonomy as I need.

The smaller players

I think Irish publicans, for example, believe it is healthy to see the smaller players doing well.

The Tennents product range

One of the benefits of our products is you don't have to serve an apprenticeship before they begin to taste nice.