Self-made women, a K-pop triumph and the late night Nobel doorbell

Planet Business: Miss flying? Thai Airways has an almost perfect solution

Thai Airways pilot Akarapol Apanant demonstrates the controls as visitors to the airline’s flight simulator look on. Photograph: Sakchai Lalit/AP

Thai Airways pilot Akarapol Apanant demonstrates the controls as visitors to the airline’s flight simulator look on. Photograph: Sakchai Lalit/AP

 

Image of the week: Flying in theory

Over in Australia, Qantas has been flogging its branded business-class pyjamas and old bar carts. But at the head office of Thai Airways in Bangkok, revenue-raising during a pandemic is a more elaborate affair. Pictured at the controls here is pilot Akarapol Apanant, but he’s not about to take off – he’s instead showing visitors to an Airbus A380 flight simulator how it all works, or used to work. Are you not a wannabe pilot but, for some strange reason, miss airplane food? Then your luck is in: Thai Airways is also operating a flight-themed restaurant complete with airline seats, cabin crew serving meals and boarding cards issued as souvenirs. Please come back cramped, turbulence-dodging queue for the in-flight toilet, all is forgiven.

In numbers: Top of the K-pops

$4.2 billion

Pre-IPO valuation in dollars given to Big Hit Entertainment, the management company behind K-pop boyband BTS. Big Hit started trading in South Korea this week.

90%

Percentage of Big Hit sales accounted for by BTS, aka the “Korean Beatles”, making the enduring popularity of the seven-piece sort of important for its stock market success.

$3.5 billion

BTS are worth this much to the Korean economy, according to a report released by the Hyundai Research Institute in 2018. It’s a lot.

Getting to know: Bob Wilson and Paul Milgrom

Paul Milgrom is an economist at Stanford University, California, who likes to keep his phone on silent mode. Bob Wilson is an economist at Stanford University who sometimes unplugs his home phone when it rings. Luckily, the committee of the Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel, better known as the Nobel prize for economics, were able to get through to Bob’s wife Mary. And so, late at night, Bob found out that he and Paul had won the Nobel. But how to tell his former student the news? It fell to a pyjama-clad Bob, accompanied by Mary, to venture across the street to Milgrom’s house where after much buzzing and knocking, he finally answered in an exchange captured by his doorcam. “Paul, it’s Bob Wilson, you won the Nobel prize,” to which Milgrom replies, “yeah, I have? Wow.” The pair were given the nod for their work on auction theory and improving auction formats, which has been used for everything from fishing quotas to aircraft landing slots.

The list: Self-made women

For anyone who ever wanted a list of the 100 richest self-made women based in the United States, Forbes has done the annual honours. So which names were new for 2020?

1. Maria Sharapova. Despite retiring from professional tennis at the start of the year, the Russian-born ex-player is doing well for herself and is worth $200 million, says Forbes.

2. Sarah Friar. From Co Tyrone, the former chief financial officer of payments company Square is now the chief executive of neighbourhood-focused social network Nextdoor, which saw its usage surge during pandemic lockdowns. She’s worth an estimated $215 million.

3. Kelly Steckelberg. Now worth $255 million, Steckelberg is the chief financial officer of pandemic winners Zoom.

4. Gwynne Shotwell. Forbes estimates that Shotwell owns about 1 per cent or $290 million worth of SpaceX, Elon Musk’s commercial space exploration company, of which she is chief operating officer.

5. Donna Carpenter. The source of Carpenter’s $530 million wealth is listed as “snowboards”, which couldn’t be cooler, obviously.

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