BWG sells offshoot

BWG, the consumer brands subsidiary of Irish Distillers, has sold the grocery agency business of its All Ireland Marketing company to SHS Group, the Clondalkin based grocery agency. The consideration has not been disclosed but Irish Distillers is retaining the main brands which include Pernod Ricard and low alcohol products.

SHS has offices in Belfast, Dublin and Cheltenham. It owns New Age Beverages which is based in Clondalkin and the agency brands being purchased include Princes foods and soft drinks and Wrigleys chewing gum.