Dublin-based graphic design company, Brandinc, won the overall award at the Irish Design Effectiveness Awards last night, for a brochure it produced for Java Republic Roasting Company.

The awards, presented by Mr Denis O'Brien, chairman of Esat Telecom, are the only ones in which the work is judged on its commercial effectiveness, as well as it aesthetic merit.

Origin Design won the award for corporate identity for work with Lyric FM. The Identity Business won awards in two categories - for public service/ non-profit organisations literature and corporate identity - while Source Design won the award for corporate literature.