Foot Locker surges after appointment of Mary Dillon as chief executive

Shares at the retailer rose as much as 25% in New York trading, their biggest gain in almost five years

Foot Locker jumped after naming retail industry veteran Mary Dillon to be its next chief executive in a move that one analyst called a “huge win for the company”.

Ms Dillon, formerly the chief executive and executive chairwoman of Ulta Beauty, will replace Richard Johnson, who is retiring, Foot Locker said on Friday in a statement. Ms Dillon will also become a member of the athletic-wear retailer’s board. Both appointments are effective from September 1st.

Shares of Foot Locker rose as much as 25 per cent in New York trading, their biggest gain in almost five years. The company also reported fiscal second-quarter earnings that beat analysts’ estimates while trimming its sales outlook for the year and saying profit will be at the lower end of its original forecast range.

Ms Dillon is “beloved by Wall Street” and her joining Foot Locker is a “huge win for the company”, Evercore ISI analyst Warren Cheng said in a note to clients.

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The news drove analysts at Bank of America to upgrade their rating on Foot Locker shares to neutral from underperform. They called it a “thesis-changing move given Dillon’s strong reputation in the industry”.

A change at the helm may be exactly what Foot Locker needs to revive its image with investors. The stock plunged in February after the company said industry giant Nike was pulling back some of its business. The shares have lost more than a quarter of their value this year, and UBS analyst Jay Sole said ahead of Friday’s earnings report that sentiment was likely to remain weak even if Foot Locker raised its guidance.

Mr Johnson’s career at Foot Locker has spanned three decades, including almost eight years as chief executive. He is 64 years old.

His replacement, Ms Dillon, has decades of experience working for and running consumer companies. While at Ulta, she helped the brand become a go-to shopping destination for teens and made a deal to place Ulta shops in Target stores. She also led global marketing for fast-food behemoth McDonald’s for more than four years.

“We’re thrilled about the choice because Mary is one of the best operators in retail over the past decade with an incredible track record across digital, customer experience and innovation,” Mr Cheng said, noting that Ms Dillon likely had a lot of opportunities available to her. — Bloomberg