Strong response to Samaritans campaign targeting rural community

A Samaritans campaign targeting farmers and the rural community has met with a "very strong" response, according to the organisation.

When the Samaritans took a stand at the recent Ploughing Championships, every leaflet was taken.

"There was a steady stream of visitors over the three days," said Mr Paul O'Hare, the organisation's public relations manager.

He said this was significant as people were often reluctant to be seen calling to a Samaritans stand, particularly at such a public event. It was too early to say if this would translate into many more calls to the helpline but he was confident it would make a difference.

The organisation has embarked on a year-long campaign to promote its confidential and emotional support service among members of rural communities.

The campaign began after a group of farmers donated €28,000 to the organisation to support its work in rural Ireland.

The Samaritans is trying to change the view that it is a "last resort" for people with problems, and is encouraging people to contact the organisation at any time.

It will soon target rural tourism-providers as the winter months can be difficult for people struggling with financial worries or loneliness or depression.

While stress and isolation are the main problems faced by the farming community, the Samaritans has also heard of many relationship problems in rural areas.

The long working hours and uncertain future for farmers could put a strain on relationships, Mr O'Hare said. Others found it difficult to establish a relationship because of their isolated way of life.

A recent Macra na Feirme survey found that 82 per cent of young farmers believed that stress and depression affected young people in rural areas.

The Samaritans can be contacted 24 hours a day at 1850 60 90 90 or through the website www.samaritans.org