Pentax has launched a new gadget that's a pair of binoculars and 0.8 megapixel digital camera combined.
The £300 Digibino DB100 promises to make it easier to capture distant action at sporting events.
It's also pitched at nature enthusiasts accustomed to struggling with two sets of equipment.
The device offers 7x magnification, which is equivalent to a 280-millimetre telephoto lens.
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Its 16MB of built-in Flash memory can accommodate up to 100 JPEG pictures. Images can be transferred to PCs, Macs or TVs.
It also has a flip-up LCD panel that allows users to composed their shots before they are recorded.