LIPSTICK on your collar? If Connie Francis were still performing today, she'd have to rewrite the words of her song because now there's a lipstick which won't leave tell tale evidence on clothing - or indeed anywhere else. L'Oreal's Perfection Colour Endure, according to its manufacturers, has a stay true formula lasting up to five hours without smudging or fading. Just as important, its concentration of polymers and jojoba oil will, promises L'Oreal, keep lips moist without lessening Colour Endure's finish and staying power.
To test this lipstick's endurance powers, we gave a couple of tubes to coworkers here at The Irish Times. The response? "Very good and I've eaten tons of lipstick in my time; I kissed my husband on the cheek and it didn't even come off there." "I like the matte finish and the shape - it's slim enough to fit into your handbag." And yes, both our guinea pigs intend to continue using the lipstick now that the trial period is over. In 15 shades covering the full spectrum from brilliant red through pink to mauve and brown, L'Oreal Perfection Colour Endure is widely available through pharmacies and costs approximately £4.99.