A strict new bylaw that bans dogs from beaches in Co Clare for the summer months has come into effect today.
Under the new bylaw, dogs are not allow on beaches between 11am and 6pm, even if they are on a lead. Dog owners face on-the-spot fines of €125 and penalties of up to €1,270 if the case goes to court.
The bylaws also aim to control littering, lighting fires, camping, casual trading and the use of motorised craft and watersports.
A Clare County Council spokesman said they would adopt a "softly, softly" approach at first with the emphasis would be on education.
Gardaí have been drafted in to support the implementation of the bylaw. Clare's dog warden will be on duty from Monday to Friday but not at weekends.
Lifeguards, other council staff and gardaí will also be enforcing the new laws.
The ban had been requested by gardaí, but Fine Gael councillor Joe Carey has described the bylaws as "as a draconian measure".
The beaches affected are Lahinch, Kilkee, Bishop's Quarter, Spanish Point, Doolin, Seafield, White Strand (Doonbeg), Carrigaholt and Brew's Bridge.