Here's the scenario. Beautiful women dancing on the counters in bikini tops and skimpy shorts. Male hunks, also in beach wear, strutting their stuff as they prepare cocktails, Tom Cruise-style.
Remember the movie, Cocktail? It was the one in which the Hollywood heart-throb tossed bottles and cocktail shakers about as if they were tied to him. Cruise trained hard for the role, the publicity people said, and because of his expertise he started a worldwide phenomenon in bars.
It is now almost impossible to enter a bar, at least one of the more trendy ones, without a slick bar person serving one like the actor did in the movie. In the style of an accomplished juggler, you've got to see your bottle or cocktail being tossed into the air, only to be caught by a deft hand behind the back as the smiling bartender hardly acknowledges that the bottle has landed safely.
Cork has a lively disco scene. For the young people spilling out of bars, there is a wide choice, with as many as 16 venues available. The competition between the operators is keen. So if you wish to enter the market, something new is required.
Three weeks ago, something new did happen. It is called Surfers. The theme is sun, sea and sand and the message is that the awful Irish weather should be ignored. The owners thought if you were young, or relatively so, and interested in dancing late, a theme disco might work.
They left Germany where they were involved in the Irish bar scene and headed back home to see if the Celtic Tiger might not provide a new opportunity. The tiger growls for some; for others it's just a pussy cat. These two lively west Cork lads, though, were of the opinion that Cork could do with something new.
That's why glamorous girls were out on the street recently asking punters to come into the new club. The Tom Cruise lookalikes were there too, but the babes without a beach got much more attention. By Cork standards, it's a little bit outrageous. Girls dancing on the counters, the muscle men doing their thing, bare-chested and in beach shorts.
When it opened first, Surfers experimented with even more daring routines in which the girls revealed - horror of horrors - their lingerie. That was deemed to be too rich so Surfers is now offering only the beautiful ones in their beach gear.
Every so often, the girl bartenders strut on the counters while the hunks do their cocktail business on the other side. It's a bit of a giggle and the disco, which can hold up to 700 people, is doing a brisk business.
The partners in the venture, Adrian O'Sullivan and John O'Donovan, say their investment comes to £1.5 million. Being honest, it's hard to see where that money was put in; certainly not in the decor which is basic but beachy.
In any event, the investors say strobe lighting and laser lights, due to arrive at the club shortly, are what the new generation of club-goers in Cork are after. The disc jockey works out of a Sea Ray speed boat, imported from Fort Lauderdale in Florida.
The 25 staff, trained by a US company specialising in such matters, have also undergone training at the Cork Academy of Dramatic Art - as they perform choreographed dances.
The idea is something like Bay Watch meets Bondi Beach.