Iceland's Wow Air considers transatlantic base in Dublin
Demand for services from capital has exceeded expectations, says CEO
Wow Air chief executive Skúli Mogensen: the airline is already flying from Dublin to Logan Airport in Boston and Baltimore, via Reykjavik
Icelandic carrier Wow Air is considering using Dublin Airport as a base for expansion beyond its current market, according to its chief executive, Skúli Mogensen.
Mr Mogensen, who is in Dublin for an aviation finance conference, said yesterday that booking on its recently announced services from Dublin Airport – via Reykjavik to San Francisco and Los Angeles – had exceeded its expectations.
He confirmed Dublin was one of a number of “strong” candidates.
“Dublin is a great airport and it’s a great hub in its own right. It’s definitely a viable alternative to London for lots of reasons,” he said.
Mr Mogensen also suggested the airport should leave passenger charges, now capped at €9.87, unchanged, arguing its current business model was working and helping to bring in new airlines,
“If you were to raise the rates, that would kill the model,” he said.
According to its chief executive, it is selling more than 90 per cent of the available seats on those services. The passengers are split 80/20 between leisure and business travellers.
Its fares for these routes start at €99 one-way. It intends offering seats to San Francisco and Los Angeles at €199 one-way.
Mr Mogensen set up Wow in 2011 and says it is growing and profitable. It will more than double passenger numbers this year from 840,000 to 1.8 million.
He is aiming to get numbers to four to five million a year and hopes to earn about $300 million in revenues this year