Topaz Energy has shortlisted three agencies for its creative and media buying account, which carries with it the task of implementing a new brand and image for its network of filling stations.
Topaz, which is chaired by Ion Equity boss Neil O'Leary, acquired the Shell and Statoil network of forecourts in the past two years and has already merged back-office functions.
Topaz now operates from more than 300 forecourts and its turnover for this year is projected at €3.5 billion.
It is understood that Irish International, Cawley Nea and Rothco have been shortlisted for what could be a €4 million contract, according to some advertising sources.
It remains to be seen what the chosen brand will be. The Shell and Statoil names could be retained as separate brands. The smart money, however, is on a new name being placed over the door, be it Topaz or some other brand.
A decision, it seems, will be made in the next few weeks.
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