Tech shorts

Tech news in brief...

Speed claims challenged

BROADBAND PROVIDER Magnet Networks has urged its competitors to “more truthfully advertise” the speeds customers are likely to achieve at peak times.

Magnet says other operators are ignoring a directive from the Advertising Standards Association of Ireland that says broadband providers should advertise the average speed customers can expect during “the busiest hour” of the week, when usage is highest.

“Despite the recent launch of headline-grabbing high-speed products from various providers, actual broadband speeds attained are still only a fraction of what’s being advertised,” said Mark Kellett, chief executive. “Up to so many Mb is a relatively meaning- less figure because providers omit to reveal to what level the speed is shared with other customers.”

Sweden tops ranks on technology use

SWEDEN TOOK the number-one spot from the United States in the annual rankings on the usage of telecommunications technologies such as networks, cellphones and computers, a report released yesterday shows.

The Connectivity Scorecard, created in 2008 by London Business School professor Leonard Waverman, measured 50 countries on dozens of indicators, including technological skills. – (Reuters)

Most customers still prefer cash shopping

NEW RESEARCH has found that while 90 per cent of Irish shoppers carry out internet research before buying electronic goods such as PCs, cameras or printers, 53 per cent of them would prefer to make the purchase in a retail store rather than online.

The study, on behalf of Click.ie, found that 40 per cent of respondents are “nervous” about buying electronic products on the web.