Pizza delivery firm Domino's Pizza reported a 3.7 per cent rise in comparable sales in its home market over the last three months, driven by higher online sales, and putting it on track to meet forecasts.

Domino's, which operates the British, Irish, German and Swiss franchises of the global delivery brand, today said group sales grew 7.9 per cent to £136.4 million in the 13 weeks to September 23rd, its fiscal third quarter.

Higher sales were driven by demand in the UK, where Domino's has just shy of 700 outlets and where people are increasingly ordering pizzas over the internet and mobile phones, with online sales accounting for over half of its delivered sales.

"We have exciting marketing initiatives in place across our markets and we are confident of meeting City consensus earnings for the full year," chief executive Lance Batchelor said in a statement.

The company said it expected its German business to be an engine for future growth, as it shrugged off a 2.1 per cent decline in underlying sales in Ireland, where it operates 48 stores.

Shares in Domino's, up 20 per cent over the last six months, closed at 563 pence today, valuing the firm at £913.7 million.

Reuters