PMPA Insurance has launched a new home-insurance product. The company says the Freedom product is designed for people who want peace of mind at an affordable price without any complicated calculations, as PMPA will automatically insure contents when provided with the rebuilding cost of a home. Customers are also protected against all normal risks such as fire, flood or theft.

Freedom offers "new-for-old" cover (provided the building sum insured represents replacement cost) and additional cover such as accidental damage or loss of property outside the home.

Discounts are available to existing customers, careful home owners or people over 50.