Advertisers go with the fast flow campaigns

TELEPRINTER:USAIN BOLT'S 100m Olympic win on Sunday inspired Visa Europe to turn around a TV ad featuring the race on the same night.

At 10 seconds long, the ad is an unusual length – though making it even shorter, say 9.63 seconds would probably have blown ad schedulers minds.

It’s the latest in Visa’s “Flow Faster” campaign featuring Bolt who is the “Visa Europe Innovation Ambassador”.

The campaign began in March with a 90-second ad set to the sound track of Hundred Mile High by Ocean Colour Scene.

Also proving themselves adept at fast ad turnarounds is Nabisco whose social media viral campaign on Facebook for its Oreo brand consistently spills over into traditional media because of the quality and quirkiness of the work.

It’s a brilliant example of how a traditional brand is using social media.

On Monday, its Daily Twist Facebook campaign, which features daily interpretations of topical news items, commemorated the landing on Mars by the NASA rover Curiosity with an image of an Oreo biscuit, its white filing coloured red and with space-rover tracks.