Marketing strategy: Good marketing is about changing the customer as well, it is not just about changing your own product.
Customer care: I have always started with what does the customer want and I believe today, it is more important than ever. The customer is the key.
On the number of new cars each week on Dublin's streets: Last year it was 600, it is now up to 1,000. How long that will last, I do not know. The roads are finite so you have a problem.
Public transport: The DART has been a tremendous success. It proved that all social strata were prepared to use public transport.
Any sympathy for clamped motorists? None, none, none for them. And if I were clamped myself or towed away, I would say, `fair enough'.
Changing careers: I like change. I actually live well with change and the challenge of change.
Latest challenge: I find it fascinating. I readily admit that we are strategic and therefore a lot of the things we do, maybe people in 20 years time will say we did the right thing.
Outlook: I rarely look back. As far as I am concerned, you cannot really change anything that happened up to now, apart from learning from it.
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