Getting a tense, nervous headache from trying to figure out insurance company gobbledygook? Say farewell to confusion with the Jargon Buster, a pocket-sized guide to the terms the industry loves most, from Bank of Ireland subsidiary, Lifetime Assurance Jargon Buster.

From "accelerated cover" to "whole of life", taking in such gems as "PIPS", "PEPS" and "policy schedule", the Jargon Buster is free and available by phone from 1850 309 309 and on the Internet on www.lifetime.ie.

It will shortly be available also from branches of Bank of Ireland. At the publication of the guide, Mr Patrick Waldron, head of marketing at Bank of Ireland (above left) and Mr Quentin Teggin, head of marketing at Lifetime, plot their way through the puzzle of financial services terminology.