The Irish Internet Association continues its efforts to promote best practice in Internet usage, with an evening seminar on next Thursday entitled: "Banner Advertising Effectiveness and Measurements". It should provide for a lively debate, as the merits or otherwise of banner advertising online have always been hotly contested.
The panel of speakers will include Damian Ryan of Internet Communications and Advertising Network (ICAN), Ed McCumiskey of the Advertising Standards Authority (ASA), and Matthew Colborne of DoubleClick.
The seminar will take place from 6.15 p.m. to 8.15 p.m. at Sach's Hotel, Morehampton Road, Donnybrook, Dublin. IIA members free, non-members welcome (£10). Contact Mr Tim Kinsella (01) 662 0345 or email: tim@keating.ie
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