Lucozade did it successfully with Tomb Raider's Lara Croft and now Triumph has created its own cyber model to star in the launch of a new range of lingerie. Called Trina, the extremely well-endowed computer generated model will feature in a 30 second cinema advertisement from now until the end of August.
Trina was created by London agency DKLW in response to the product range which is called Soft Wear (soft wear/software.. geddit?). A bonus for the brand is that the idea of a cyber model should also appeal to late teens and twentysomething ABC1 consumers who have grown up with computer games.
A sure sign of just how unpopular tennis has become is RTE's inability to find a sponsor for its Wimbledon coverage even though the price was a relative snip at £50,000 (€63 million).
The station is now actively trying to find a sponsor for the Premiership as Mastercard's sponsorship ended last month. The coverage runs from August to May of next year and the station is looking for £380,000.
2FM is also seeking a sponsor for its Beat on the Street. The suggested figure involved is £300,000.
Despite Ben & Jerry's low visibility when compared with its main competitor Haagen Dazs, the Unilever-owned ice cream is still trying to get a strong foothold in the Irish market. A colourful and quirky new poster campaign begins this month in Dublin and Cork as part of a £1.4 million (€1.78 million) spend across the Republic and the UK.
