Agencies home in on Citroen

The £500,000 (€634,870) Citroen account is out to pitch, with three agencies chasing the business: AFA, Arks and the incumbent…

The £500,000 (€634,870) Citroen account is out to pitch, with three agencies chasing the business: AFA, Arks and the incumbent agency, CDP. The account has been with CDP since the 1980s. Also out to pitch is the new Cellular 3 mobile phone account, for which three agencies have presented: DDFH&B, Cawley Nea and AFA.

Yet another beer company is taking its creative work outside the State. Heineken, currently with DDFH&B, has gone down the Guinness route, putting the creative side of the business out to pitch in London. No Irish agency has been invited to present.