Business

BMW warns of drop in sales for luxury models

Brand warns ‘ongoing inflation and interest rate hikes will continue to shape the macroeconomic environment’

BMW has become the first big carmaker to signal that a global economic slowdown will probably lead to a drop in sales of luxury models before the year is out, as consumers face inflation and higher interest rates. Photograph: PA

Joe Miller
in Frankfurt
Wed Aug 3 2022 - 14:29

BMW has become the first big carmaker to signal that a global economic slowdown will probably lead to a drop in sales of luxury models before the year is out, as consumers face inflation and higher interest rates.

The Munich-based group’s shares fell 6 per cent to €76.61 by late morning as worries about the wider economy outweighed the posting of earnings that beat market expectations in the last quarter.

BMW reported earnings before interest and tax of €3.4 billion in the three months to end of June, a 32 per cent drop on the same period last year, when orders rebounded sharply after pandemic lockdowns, but higher than the figure most analysts had predicted.

However, the premium brand warned that “ongoing inflation and interest rate hikes will continue to shape the macroeconomic environment in the coming months and impact demand”.

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It added that an “above-average order book – particularly in Europe – is expected to normalise towards the end of the year”.

The warning contrasts with recent comments by BMW rival Mercedes, which last week raised its earnings forecast for the year, saying it continued “to see healthy and high quality demand for its products for the second half of the year, in all core markets”.

The Stuttgart-based group added that “demand is seen [as] remaining higher than supply” for the rest of 2022.

“BMW is the first [manufacturer] to signal caution on the demand front,” said Daniel Röska, an analyst at Bernstein.

“The important message is the timing; investors have mainly been expecting growing weakness in 2023,” he added.

“Given the length of current order books, a warning for year-end ‘22 likely implies that BMW is already seeing weakening consumer sentiment today – likely led by flagging European demand.”

Roughly 70 per cent of BMW’s sales are made in Europe and China, with the Americas accounting for a further 18 per cent.

BMW said its free cash flow target for the year was at least €10 billion, a drop of €2 billion on previous guidance, partly owing to lower demand.

Finance chief Nicolas Peter said the outlook “assumes that political and economic conditions will not deteriorate significantly” and “does not include any significant tightening of sanctions against Russia or countermeasures by Russia, including an interruption in gas deliveries”.

BMW boss Oliver Zipse said: “New orders received are somewhat reduced. [But] at the same time, [BMW] has an order backlog, especially when it comes to e-vehicles, which is at an all-time high.”

– Copyright The Financial Times Limited 2022

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