Littlewoods Ireland has announced it has rebranded to Very, bringing the Irish business in line with the group’s retail brand in the UK.
It said the new identity “marks the next phase” of the evolution of the Irish business, which started as a catalogue retailer in the 1980s and grew into a multi-category digital retailer, servicing more than 350,000 customers here.
Rossa Butler, managing director for Ireland at Very, said: “I’m delighted customers can access a host of new brands and convenient services to further improve their experience of shopping with us.”
The new labels include Dyson Supersonic, Estée Lauder Fragrances, Vivienne Westwood, Paul Smith and Coach, as well as Irish brands such as Sosu Cosmetics, Cocoa Brown, the Handmade Soap Company and We are Paradoxx.
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The group is also now offering next-day delivery and a free click-and-collect option, with more brands and services to be added to its catalogue early next year.
Catherine O’Toole, head of marketing for Ireland at the group, added: “Today is a really exciting next step in the evolution of our business and we have ambitious plans to grow among new and existing customers in Ireland. We will do this by continuing to offer the brands that our customers love, whilst offering a simple digital customer experience and flexible payment options.”
The group is Britain and Ireland’s largest integrated digital retailer and flexible payments provider with revenues of €2.7 billion and 4.8 million customers.
The group’s Irish operation is headquartered in Blanchardstown, Dublin, and employs more than 50 people locally in marketing, logistics, compliance, customer care and finance.
