Taylor Made 300 Series drivers

(£425 Nevada Bob's, Kimmage; £449, McGuirk's, Blanchardstown; £399 Golf Style, Tuam)

This is a unique concept, which seems to have won over players in the United States. Now, the clubs have hit Irish stores . . . and the initial response, by all accounts, has been very favourable.

Based on the theory that each player's swing is unique to that individual - "it's uniquely you, your fingerprint, your DNA," argue the marketing folk at Taylor-Made - the company has spent years studying the swings of thousands of players and developed what they call the "hottest legal drivers in the game."

The 300 Series features three separate drivers: the 300 Ti, 320 Ti and 360 Ti, each designed with different sizes, shapes and weight distributions to "optimise a particular player's unique launch conditions and use them to the player's advantage".

Each club is available with multiple loft and shaft options to, claim the manufactures, "further match the player's swing characteristics".

The variety on offer means that it is essential when making your purchase to go to a recognised PGA pro shop or to a golf shop where the salesman knows what he or she is talking about. However, it is also that variety which has proven so appealing in other markets prior to the product's launch in Ireland.

For instance, the 300 Ti has a deep-face design preferred by low trajectory, high-skill players and comes with two shaft options offering weight distribution and flex properties designed for top players (standard offering is the new, lightweight tour shaft with the latest in graphite shaft technology, the second offering has the Bubble tour shaft); the 320 Ti is slightly oversized with a shallow profile to provide forgiveness and higher launch angle; and the 360 Ti is, as the manufacturers claim, "bigger, longer, bolder, more aggressive". This club has a super-sized head "for maximum impact and forgiveness", while the deep-face design improves shot consistency. It has the most back-weighted centre of gravity in the series.