European Rugby Cup Ltd (ERC) yesterday announced a four-year partnership agreement with international sports marketing company, ISL Worldwide, that will guarantee a minimum return of £10 million during that period.
ERC, who own the rights to the European Cup and European Shield competitions, have charged ISL with marketing and developing both tournaments.
A global leader in sports marketing, ISL was founded in Switzerland in 1982 and represents international sports federations and their events. ISL boasts a hugely impressive portfolio, managing the marketing programmes of the World Cup (soccer), the Olympic Games, the World Championships (athletics) and the World Basketball Championships. It works with the following sporting organisations: FIFA, UEFA, IAAF, UCI, CART, ATP and FINA.
Irish Development tourist and Leinster winger David Coleman makes his first appearance in a year for Terenure since breaking his ankle in an AIL game with St Mary's last December when Terenure host Wanderers in a Leinster League game at Lakeland Park tomorrow (kick-off 4.00).
The game also marks the return of Niall Hogan and the debut of Natal under-20 prop Steve Barreto, who holds an Irish passport and thus may also be of some interest to the Irish selectors.
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