Sir, – The logic of attaching a corporate name to a stadium is surely to gain the attention of, and raise awareness of the brand among, the relevant support base – in return for the expenditure of significant sums of money. It would seem that SuperValu has already achieved all of that without having to commit the associated advertising budget. It is difficult to imagine that the expenditure involved at this point could buy any more awareness than it has already received for free. – Yours, etc,
BRIAN O’BRIEN,
Kinsale,
Co Cork.
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Sir, – Here in Cork, the phrase “I am just going to the SuperValu” has a new meaning. – Yours, etc,
PÁDRAIGÍN RIGGS,
Bishopstown,
Cork.
