The Australian radio station behind a prank call to a British hospital will donate its advertising revenue until the end of the year to a fund for the family of the nurse who apparently took her own life after the stunt, the company said today.
Southern Cross Austereo, parent company of Sydney radio station 2Day FM, said it would donate all advertising revenue, with a minimum contribution of A$500,000 ($525,000), to a memorial fund for the nurse, Jacintha Saldanha, who answered the telephone at the hospital treating Prince William's pregnant wife, Kate.
The company has suspended the Sydney-based announcers, Mel Greig and Michael Christian, scrapped their "Hot 30" programme and suspended advertising on the station in the wake of Ms Saldanha's death. Southern Cross said it would resume advertising on its station from Thursday.
"It is a terrible tragedy and our thoughts continue to be with the family," Southern Cross Chief Executive Officer Rhys Holleran said in a statement.
"We hope that by contributing to a memorial fund we can help to provide the Saldanha family with the support they need at this very difficult time."
Lord Glenarthur, chairman of King Edward VII's Hospital, where Ms Saldanha worked, welcomed the decision.
"I have today read that Southern Cross media group have pledged to make a minimum donation of A$500,000 to an appropriate fund. We would certainly welcome such a donation to (our own) Jacintha Saldanha Memorial Fund."
He added that the hospital's fund, also established for the nurse's family, had received many donations from around the world.
Reuters