New road safety campaign aimed at pedestrians

Gardaí will tomorrow launch a major new road safety campaign aimed at raising awareness among pedestrians in Dublin on the dangers…

Gardaí will tomorrow launch a major new road safety campaign aimed at raising awareness among pedestrians in Dublin on the dangers posed by road traffic.

The new campaign, which will place particular emphasis on the dangers posed by trucks with blind spots, comes in response to the increase in the number of incidents involving pedestrians being fatally injured by vehicles in recent years.

As part of the new campaign, special wrist bands with safety messages, leaflets and posters will be distributed by gardaí to schools, post offices, health board centres and community and parish offices.

The safety drive will involve a major poster campaign on city buses, Luas and Dart carriages and in train stations and other transport depots.

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Gardaí have enlisted a number of partner agencies on the project including Dublin's four local authorities, the National Safety Council, Connex, the Rail Procurement Agency, Dublin Bus, Bus Éireann and the Irish Road Hauliers' Association.

The campaign will be officially unveiled in Dublin tomorrow by the deputy Garda commissioner Fachtna Murphy.

The Garda Road Safety Unit will stage an on-street demonstration in the St Stephen's Green area after the launch.

Gardaí are particularly anxious to raise awareness among pedestrians that if they cannot see the driver of a truck or other "high-cab" vehicles "the driver can't see you".

Conor Lally

Conor Lally

Conor Lally is Security and Crime Editor of The Irish Times